diff --git a/.changeset/quick-emus-march.md b/.changeset/quick-emus-march.md
new file mode 100644
index 00000000000..7a6d7b44465
--- /dev/null
+++ b/.changeset/quick-emus-march.md
@@ -0,0 +1,7 @@
+---
+'@rocket.chat/ddp-client': minor
+'@rocket.chat/core-services': minor
+'@rocket.chat/meteor': minor
+---
+
+Add new event to notify users directly about new banners
diff --git a/apps/meteor/client/views/banners/hooks/useRemoteBanners.ts b/apps/meteor/client/views/banners/hooks/useRemoteBanners.ts
index fdad9038984..ff42d4ae9ac 100644
--- a/apps/meteor/client/views/banners/hooks/useRemoteBanners.ts
+++ b/apps/meteor/client/views/banners/hooks/useRemoteBanners.ts
@@ -11,6 +11,7 @@ export const useRemoteBanners = () => {
 	const serverContext = useContext(ServerContext);
 	const getBanners = useEndpoint('GET', '/v1/banners');
 	const subscribeToNotifyLoggedIn = useStream('notify-logged');
+	const subscribeToNotifyUser = useStream('notify-user');
 
 	useEffect(() => {
 		if (!uid) {
@@ -63,11 +64,17 @@ export const useRemoteBanners = () => {
 			});
 		});
 
+		const unsubscribeBanners = subscribeToNotifyUser(`${uid}/banners`, async (banner) => {
+			banners.open(banner.view);
+		});
+
 		return () => {
 			controller.abort();
 
 			unsubscribeFromBannerChanged();
+			unsubscribeBanners();
+
 			banners.clear();
 		};
-	}, [getBanners, serverContext, subscribeToNotifyLoggedIn, uid]);
+	}, [getBanners, serverContext, subscribeToNotifyLoggedIn, uid, subscribeToNotifyUser]);
 };
diff --git a/apps/meteor/server/modules/listeners/listeners.module.ts b/apps/meteor/server/modules/listeners/listeners.module.ts
index 96fa50e37ff..973b542bf54 100644
--- a/apps/meteor/server/modules/listeners/listeners.module.ts
+++ b/apps/meteor/server/modules/listeners/listeners.module.ts
@@ -337,13 +337,19 @@ export class ListenersModule {
 			});
 		});
 
+		service.onEvent('banner.user', (userId, banner): void => {
+			notifications.notifyUserInThisInstance(userId, 'banners', banner);
+		});
+
 		service.onEvent('banner.new', (bannerId): void => {
 			notifications.notifyLoggedInThisInstance('new-banner', { bannerId }); // deprecated
 			notifications.notifyLoggedInThisInstance('banner-changed', { bannerId });
 		});
+
 		service.onEvent('banner.disabled', (bannerId): void => {
 			notifications.notifyLoggedInThisInstance('banner-changed', { bannerId });
 		});
+
 		service.onEvent('banner.enabled', (bannerId): void => {
 			notifications.notifyLoggedInThisInstance('banner-changed', { bannerId });
 		});
diff --git a/apps/meteor/server/services/banner/service.ts b/apps/meteor/server/services/banner/service.ts
index 56e5bc5a3ee..4dc0dbbec49 100644
--- a/apps/meteor/server/services/banner/service.ts
+++ b/apps/meteor/server/services/banner/service.ts
@@ -42,7 +42,7 @@ export class BannerService extends ServiceClassInternal implements IBannerServic
 			throw new Error('error-creating-banner');
 		}
 
-		void api.broadcast('banner.new', banner._id);
+		void this.sendToUsers(banner);
 
 		return banner;
 	}
@@ -123,9 +123,38 @@ export class BannerService extends ServiceClassInternal implements IBannerServic
 
 		const { _id, ...banner } = result;
 
-		await Banners.updateOne({ _id }, { $set: { ...banner, ...doc, active: true } }); // reenable the banner
+		const newBanner = { ...banner, ...doc, active: true };
+
+		await Banners.updateOne({ _id }, { $set: newBanner }); // reenable the banner
+
+		void this.sendToUsers({ _id, ...newBanner });
+
+		return true;
+	}
+
+	async sendToUsers(banner: IBanner): Promise<boolean> {
+		if (!banner.active) {
+			return false;
+		}
+
+		// no roles set, so it should be sent to all users
+		if (!banner.roles?.length) {
+			void api.broadcast('banner.enabled', banner._id);
+			return true;
+		}
+
+		const total = await Users.countActiveUsersInRoles(banner.roles);
+
+		// if more than 100 users should receive the banner, send it to all users
+		if (total > 100) {
+			void api.broadcast('banner.enabled', banner._id);
+			return true;
+		}
+
+		await Users.findActiveUsersInRoles(banner.roles, { projection: { _id: 1 } }).forEach((user) => {
+			void api.broadcast('banner.user', user._id, banner);
+		});
 
-		void api.broadcast('banner.enabled', bannerId);
 		return true;
 	}
 }
diff --git a/ee/packages/ddp-client/src/types/streams.ts b/ee/packages/ddp-client/src/types/streams.ts
index ec307faab23..7b86ad557c5 100644
--- a/ee/packages/ddp-client/src/types/streams.ts
+++ b/ee/packages/ddp-client/src/types/streams.ts
@@ -21,6 +21,7 @@ import type {
 	ICalendarNotification,
 	IUserStatus,
 	ILivechatInquiryRecord,
+	IBanner,
 } from '@rocket.chat/core-typings';
 
 type ClientAction = 'inserted' | 'updated' | 'removed' | 'changed';
@@ -165,6 +166,7 @@ export interface StreamerEvents {
 			];
 		},
 		{ key: `${string}/calendar`; args: [ICalendarNotification] },
+		{ key: `${string}/banners`; args: [IBanner] },
 	];
 
 	'importers': [
diff --git a/packages/core-services/src/Events.ts b/packages/core-services/src/Events.ts
index 838e60f8471..acefa0b423c 100644
--- a/packages/core-services/src/Events.ts
+++ b/packages/core-services/src/Events.ts
@@ -30,6 +30,7 @@ import type {
 	ICalendarNotification,
 	AtLeast,
 	ILivechatInquiryRecord,
+	IBanner,
 } from '@rocket.chat/core-typings';
 
 import type { AutoUpdateRecord } from './types/IMeteor';
@@ -48,6 +49,7 @@ export type EventSignatures = {
 	'banner.new'(bannerId: string): void;
 	'banner.enabled'(bannerId: string): void;
 	'banner.disabled'(bannerId: string): void;
+	'banner.user'(userId: string, banner: IBanner): void;
 	'emoji.deleteCustom'(emoji: IEmoji): void;
 	'emoji.updateCustom'(emoji: IEmoji): void;
 	'license.module'(data: { module: string; valid: boolean }): void;