diff --git a/pkg/services/serviceaccounts/api/api.go b/pkg/services/serviceaccounts/api/api.go
index 7b8c7242876..06b190c1f12 100644
--- a/pkg/services/serviceaccounts/api/api.go
+++ b/pkg/services/serviceaccounts/api/api.go
@@ -71,8 +71,11 @@ func (api *ServiceAccountsAPI) CreateServiceAccount(c *models.ReqContext) respon
 	case err != nil:
 		return response.Error(http.StatusInternalServerError, "Failed to create service account", err)
 	}
-
-	return response.JSON(http.StatusCreated, user)
+	result := models.UserIdDTO{
+		Message: "Service account created",
+		Id:      user.Id,
+	}
+	return response.JSON(http.StatusCreated, result)
 }
 
 func (api *ServiceAccountsAPI) DeleteServiceAccount(ctx *models.ReqContext) response.Response {
diff --git a/pkg/services/serviceaccounts/database/database.go b/pkg/services/serviceaccounts/database/database.go
index 7de90976be2..212f761d0cf 100644
--- a/pkg/services/serviceaccounts/database/database.go
+++ b/pkg/services/serviceaccounts/database/database.go
@@ -27,9 +27,10 @@ func NewServiceAccountsStore(store *sqlstore.SQLStore) *ServiceAccountsStoreImpl
 
 func (s *ServiceAccountsStoreImpl) CreateServiceAccount(ctx context.Context, sa *serviceaccounts.CreateServiceaccountForm) (user *models.User, err error) {
 	// create a new service account - "user" with empty permissions
+	generatedLogin := "Service-Account-" + uuid.New().String()
 	cmd := models.CreateUserCommand{
-		Login:            "Service-Account-" + uuid.New().String(),
-		Name:             sa.Name + "-Service-Account-" + uuid.New().String(),
+		Login:            generatedLogin,
+		Name:             sa.Name,
 		OrgId:            sa.OrgID,
 		IsServiceAccount: true,
 	}
diff --git a/pkg/services/serviceaccounts/models.go b/pkg/services/serviceaccounts/models.go
index ded792a2182..1108cc46d88 100644
--- a/pkg/services/serviceaccounts/models.go
+++ b/pkg/services/serviceaccounts/models.go
@@ -19,8 +19,6 @@ type ServiceAccount struct {
 }
 
 type CreateServiceaccountForm struct {
-	OrgID       int64  `json:"-"`
-	Name        string `json:"name" binding:"Required"`
-	DisplayName string `json:"displayName"`
-	Description string `json:"description"`
+	OrgID int64  `json:"-"`
+	Name  string `json:"name" binding:"Required"`
 }
diff --git a/public/app/features/serviceaccounts/ServiceAccountCreatePage.tsx b/public/app/features/serviceaccounts/ServiceAccountCreatePage.tsx
new file mode 100644
index 00000000000..56a4d35b331
--- /dev/null
+++ b/public/app/features/serviceaccounts/ServiceAccountCreatePage.tsx
@@ -0,0 +1,61 @@
+import React, { useCallback } from 'react';
+import { connect } from 'react-redux';
+import { Form, Button, Input, Field } from '@grafana/ui';
+import { NavModel } from '@grafana/data';
+import { getBackendSrv } from '@grafana/runtime';
+import { StoreState } from '../../types';
+import { getNavModel } from '../../core/selectors/navModel';
+import Page from 'app/core/components/Page/Page';
+import { useHistory } from 'react-router-dom';
+
+interface ServiceAccountCreatePageProps {
+  navModel: NavModel;
+}
+interface ServiceAccountDTO {
+  name: string;
+}
+
+const createServiceAccount = async (sa: ServiceAccountDTO) => getBackendSrv().post('/api/serviceaccounts/', sa);
+
+const ServiceAccountCreatePage: React.FC<ServiceAccountCreatePageProps> = ({ navModel }) => {
+  const history = useHistory();
+
+  const onSubmit = useCallback(
+    async (data: ServiceAccountDTO) => {
+      await createServiceAccount(data);
+      history.push('/org/serviceaccounts/');
+    },
+    [history]
+  );
+
+  return (
+    <Page navModel={navModel}>
+      <Page.Contents>
+        <h1>Add new service account</h1>
+        <Form onSubmit={onSubmit} validateOn="onBlur">
+          {({ register, errors }) => {
+            return (
+              <>
+                <Field
+                  label="Display name"
+                  required
+                  invalid={!!errors.name}
+                  error={errors.name ? 'Display name is required' : undefined}
+                >
+                  <Input id="display-name-input" {...register('name', { required: true })} />
+                </Field>
+                <Button type="submit">Create Service account</Button>
+              </>
+            );
+          }}
+        </Form>
+      </Page.Contents>
+    </Page>
+  );
+};
+
+const mapStateToProps = (state: StoreState) => ({
+  navModel: getNavModel(state.navIndex, 'serviceaccounts'),
+});
+
+export default connect(mapStateToProps)(ServiceAccountCreatePage);
diff --git a/public/app/features/serviceaccounts/ServiceAccountProfile.tsx b/public/app/features/serviceaccounts/ServiceAccountProfile.tsx
index b7e10fbe345..81eafffbd3a 100644
--- a/public/app/features/serviceaccounts/ServiceAccountProfile.tsx
+++ b/public/app/features/serviceaccounts/ServiceAccountProfile.tsx
@@ -58,6 +58,9 @@ export function ServiceAccountProfile({
   return (
     <>
       <h3 className="page-heading">Service account information</h3>
+      <a href="org/serviceaccounts">
+        <Button variant="link" icon="backward" />
+      </a>
       <div className="gf-form-group">
         <div className="gf-form">
           <table className="filter-table form-inline">
diff --git a/public/app/features/serviceaccounts/ServiceAccountsListPage.tsx b/public/app/features/serviceaccounts/ServiceAccountsListPage.tsx
index beb743f7da7..9d5d00b49cb 100644
--- a/public/app/features/serviceaccounts/ServiceAccountsListPage.tsx
+++ b/public/app/features/serviceaccounts/ServiceAccountsListPage.tsx
@@ -1,15 +1,16 @@
 import React, { memo, useEffect } from 'react';
 import { connect, ConnectedProps } from 'react-redux';
-import { useStyles2 } from '@grafana/ui';
+import { LinkButton, useStyles2 } from '@grafana/ui';
 import { css, cx } from '@emotion/css';
 
 import Page from 'app/core/components/Page/Page';
-import { StoreState, ServiceAccountDTO } from 'app/types';
+import { StoreState, ServiceAccountDTO, AccessControlAction } from 'app/types';
 import { loadServiceAccounts, removeServiceAccount, updateServiceAccount } from './state/actions';
 import { getNavModel } from 'app/core/selectors/navModel';
 import { getServiceAccounts, getServiceAccountsSearchPage, getServiceAccountsSearchQuery } from './state/selectors';
 import PageLoader from 'app/core/components/PageLoader/PageLoader';
 import { GrafanaTheme2 } from '@grafana/data';
+import { contextSrv } from 'app/core/core';
 export type Props = ConnectedProps<typeof connector>;
 
 export interface State {}
@@ -41,6 +42,14 @@ const ServiceAccountsListPage: React.FC<Props> = ({ loadServiceAccounts, navMode
   return (
     <Page navModel={navModel}>
       <Page.Contents>
+        <h2>Service accounts</h2>
+        <div className="page-action-bar" style={{ justifyContent: 'flex-end' }}>
+          {contextSrv.hasPermission(AccessControlAction.ServiceAccountsCreate) && (
+            <LinkButton href="org/serviceaccounts/create" variant="primary">
+              New service account
+            </LinkButton>
+          )}
+        </div>
         {isLoading ? (
           <PageLoader />
         ) : (
@@ -50,7 +59,7 @@ const ServiceAccountsListPage: React.FC<Props> = ({ loadServiceAccounts, navMode
                 <thead>
                   <tr>
                     <th></th>
-                    <th>Account</th>
+                    <th>Display name</th>
                     <th>ID</th>
                     <th>Roles</th>
                     <th>Tokens</th>
@@ -97,20 +106,20 @@ const ServiceAccountListItem = memo(({ serviceaccount }: ServiceAccountListItemP
         <a
           className="ellipsis"
           href={editUrl}
-          title={serviceaccount.login}
+          title={serviceaccount.name}
           aria-label={getServiceAccountsAriaLabel(serviceaccount.name)}
         >
-          {serviceaccount.login}
+          {serviceaccount.name}
         </a>
       </td>
       <td className="link-td max-width-10">
         <a
           className="ellipsis"
           href={editUrl}
-          title={serviceaccount.name}
+          title={serviceaccount.login}
           aria-label={getServiceAccountsAriaLabel(serviceaccount.name)}
         >
-          {serviceaccount.name}
+          {serviceaccount.login}
         </a>
       </td>
       <td className={cx('link-td', styles.iconRow)}>
diff --git a/public/app/routes/routes.tsx b/public/app/routes/routes.tsx
index cc9be18baae..a87d3b4ab4e 100644
--- a/public/app/routes/routes.tsx
+++ b/public/app/routes/routes.tsx
@@ -201,6 +201,15 @@ export function getAppRoutes(): RouteDescriptor[] {
           import(/* webpackChunkName: "ServiceAccountsPage" */ 'app/features/serviceaccounts/ServiceAccountsListPage')
       ),
     },
+    {
+      path: '/org/serviceaccounts/create',
+      component: SafeDynamicImport(
+        () =>
+          import(
+            /* webpackChunkName: "ServiceAccountCreatePage" */ 'app/features/serviceaccounts/ServiceAccountCreatePage'
+          )
+      ),
+    },
     {
       path: '/org/serviceaccounts/:id',
       component: ServiceAccountPage,
diff --git a/public/app/types/accessControl.ts b/public/app/types/accessControl.ts
index 33a54614375..646e9e2e4b3 100644
--- a/public/app/types/accessControl.ts
+++ b/public/app/types/accessControl.ts
@@ -25,6 +25,8 @@ export enum AccessControlAction {
   UsersQuotasList = 'users.quotas:list',
   UsersQuotasUpdate = 'users.quotas:update',
 
+  ServiceAccountsCreate = 'serviceaccounts:create',
+
   OrgsRead = 'orgs:read',
   OrgsPreferencesRead = 'orgs.preferences:read',
   OrgsWrite = 'orgs:write',