diff --git a/.gitignore b/.gitignore
index fbfb6a6396f..c09a8139879 100644
--- a/.gitignore
+++ b/.gitignore
@@ -191,3 +191,4 @@ public/api-spec.json
 deployment_tools_config.json
 
 .betterer.cache
+/docs/make-docs
diff --git a/docs/Makefile b/docs/Makefile
index 1d069a90692..2eaab546cf3 100644
--- a/docs/Makefile
+++ b/docs/Makefile
@@ -1,33 +1,8 @@
-.PHONY: pull docs docs-quick docs-no-pull docs-test docs-local-static
-
-PODMAN = $(shell if command -v podman >/dev/null 2>&1; then echo podman; else echo docker; fi)
-IMAGE = grafana/docs-base:latest
-CONTENT_PATH = /hugo/content/docs/grafana/latest
-LOCAL_STATIC_PATH = ../../website/static
-PORT = 3002:3002
-
-pull:
-	$(PODMAN) pull $(IMAGE)
-
-docs: pull
-	$(PODMAN) run --init -v $(shell pwd)/sources:$(CONTENT_PATH):Z -p $(PORT) --rm -it $(IMAGE) make server
-
-docs-preview: pull
-	$(PODMAN) run --init -v $(shell pwd)/sources:$(CONTENT_PATH):Z -p $(PORT) --rm -it $(IMAGE) make server BUILD_DRAFTS=true
-
-docs-no-pull:
-	$(PODMAN) run --init -v $(shell pwd)/sources:$(CONTENT_PATH):Z -p $(PORT) --rm -it $(IMAGE) make server
-
-docs-test: pull
-	$(PODMAN) run --init -v $(shell pwd)/sources:$(CONTENT_PATH):Z --rm -it $(IMAGE) make prod
-
-# expects that you have grafana/website checked out in same path as the grafana repo.
-docs-local-static: pull
-	if [ ! -d "$(LOCAL_STATIC_PATH)" ]; then echo "local path (website project) $(LOCAL_STATIC_PATH) not found"]; exit 1; fi
-	$(PODMAN) run --init -v $(shell pwd)/sources:$(CONTENT_PATH):Z \
-		-v $(shell pwd)/$(LOCAL_STATIC_PATH):/hugo/static:Z -p $(PORT) --rm -it $(IMAGE)
-
-.PHONY: doc-validator/%
-doc-validator/%: ## Run doc-validator on a specific path. To lint the path /docs/sources/administration, run 'make doc-validator/administration'.
-doc-validator/%:
-	$(PODMAN) run --init -v "$(shell pwd)/sources:/sources" grafana/doc-validator:latest --skip-image-validation --include=$(subst doc-validator/,,$@) ./sources /docs/grafana/latest
+.ONESHELL:
+.DELETE_ON_ERROR:
+export SHELL     := bash
+export SHELLOPTS := pipefail:errexit
+MAKEFLAGS += --warn-undefined-variables
+MAKEFLAGS += --no-builtin-rule
+
+include docs.mk
diff --git a/docs/docs.mk b/docs/docs.mk
new file mode 100644
index 00000000000..2ef7063d00d
--- /dev/null
+++ b/docs/docs.mk
@@ -0,0 +1,82 @@
+include variables.mk
+-include variables.mk.local
+
+.ONESHELL:
+.DELETE_ON_ERROR:
+export SHELL     := bash
+export SHELLOPTS := pipefail:errexit
+MAKEFLAGS += --warn-undefined-variables
+MAKEFLAGS += --no-builtin-rule
+
+.DEFAULT_GOAL: help
+
+# Adapted from https://www.thapaliya.com/en/writings/well-documented-makefiles/
+.PHONY: help
+help: ## Display this help.
+help:
+	@awk 'BEGIN {FS = ": ##"; printf "Usage:\n  make <target>\n\nTargets:\n"} /^[a-zA-Z0-9_\.\-\/%]+: ##/ { printf "  %-45s %s\n", $$1, $$2 }' $(MAKEFILE_LIST)
+
+GIT_ROOT := $(shell git rev-parse --show-toplevel)
+
+PODMAN := $(shell if command -v podman >/dev/null 2>&1; then echo podman; else echo docker; fi)
+
+ifeq ($(PROJECTS),)
+$(error "PROJECTS variable must be defined in variables.mk")
+endif
+
+# First project is considered the primary one used for doc-validator.
+PRIMARY_PROJECT := $(firstword $(subst /,-,$(PROJECTS)))
+
+# Name for the container.
+export DOCS_CONTAINER := $(PRIMARY_PROJECT)-docs
+
+# Host port to publish container port to.
+export DOCS_HOST_PORT := 3002
+
+# Container image used to perform Hugo build.
+export DOCS_IMAGE := grafana/docs-base:latest
+
+# Container image used for doc-validator linting.
+export DOC_VALIDATOR_IMAGE := grafana/doc-validator:latest
+
+# PATH-like list of directories within which to find projects.
+# If all projects are checked out into the same directory, ~/repos/ for example, then the default should work.
+export REPOS_PATH := $(realpath $(GIT_ROOT)/..)
+
+# How to treat Hugo relref errors.
+export HUGO_REFLINKSERRORLEVEL := WARNING
+
+.PHONY: docs-rm
+docs-rm: ## Remove the docs container.
+	$(PODMAN) rm -f $(DOCS_CONTAINER)
+
+.PHONY: docs-pull
+docs-pull: ## Pull documentation base image.
+	$(PODMAN) pull $(DOCS_IMAGE)
+
+make-docs: ## Fetch the latest make-docs script.
+make-docs:
+	curl -s -LO https://raw.githubusercontent.com/grafana/writers-toolkit/main/scripts/make-docs
+	chmod +x make-docs
+
+.PHONY: docs
+docs: ## Serve documentation locally.
+docs: docs-pull make-docs
+	$(PWD)/make-docs $(PROJECTS)
+
+.PHONY: docs-no-pull
+docs-no-pull: ## Serve documentation locally without pulling the latest docs-base image.
+docs-no-pull: make-docs
+	$(PWD)/make-docs $(PROJECTS)
+
+.PHONY: doc-validator
+doc-validator: ## Run docs-validator on the entire docs folder.
+	DOCS_IMAGE=$(DOC_VALIDATOR_IMAGE) $(PWD)/make-docs $(PROJECTS)
+
+.PHONY: doc-validator/%
+doc-validator/%: ## Run doc-validator on a specific path. To lint the path /docs/sources/administration, run 'make doc-validator/administration'.
+doc-validator/%:
+	DOCS_IMAGE=$(DOC_VALIDATOR_IMAGE) DOC_VALIDATOR_INCLUDE=$(subst doc-validator/,,$@) $(PWD)/make-docs $(PROJECTS)
+
+docs.mk: ## Fetch the latest version of this Makefile from Writers' Toolkit.
+	curl -s -LO https://raw.githubusercontent.com/grafana/writers-toolkit/main/docs/docs.mk
diff --git a/docs/variables.mk b/docs/variables.mk
new file mode 100644
index 00000000000..ac6ffdd5b65
--- /dev/null
+++ b/docs/variables.mk
@@ -0,0 +1,2 @@
+# List of projects to provide to the make-docs script.
+PROJECTS = grafana