diff --git a/conf/defaults.ini b/conf/defaults.ini
index 88ed4791098..3f7693ad008 100644
--- a/conf/defaults.ini
+++ b/conf/defaults.ini
@@ -312,6 +312,9 @@ application_insights_endpoint_url =
 # Controls if the UI contains any links to user feedback forms
 feedback_links_enabled = true
 
+# Static context that is being added to analytics events
+reporting_static_context = 
+
 #################################### Security ############################
 [security]
 # disable creation of admin user on first start of grafana
diff --git a/conf/sample.ini b/conf/sample.ini
index c9885cda40f..a12b063078f 100644
--- a/conf/sample.ini
+++ b/conf/sample.ini
@@ -309,6 +309,9 @@
 # Controls if the UI contains any links to user feedback forms
 ;feedback_links_enabled = true
 
+# Static context that is being added to analytics events
+;reporting_static_context = grafanaInstance=12, os=linux
+
 #################################### Security ####################################
 [security]
 # disable creation of admin user on first start of grafana
diff --git a/packages/grafana-data/src/types/config.ts b/packages/grafana-data/src/types/config.ts
index b8703f55aaf..e3903ed78c3 100644
--- a/packages/grafana-data/src/types/config.ts
+++ b/packages/grafana-data/src/types/config.ts
@@ -232,6 +232,7 @@ export interface GrafanaConfig {
   cloudMigrationIsTarget?: boolean;
   listDashboardScopesEndpoint?: string;
   listScopesEndpoint?: string;
+  reportingStaticContext?: Record<string, string>;
 
   // The namespace to use for kubernetes apiserver requests
   namespace: string;
diff --git a/packages/grafana-runtime/src/analytics/utils.ts b/packages/grafana-runtime/src/analytics/utils.ts
index ac901f0879c..a5363420e74 100644
--- a/packages/grafana-runtime/src/analytics/utils.ts
+++ b/packages/grafana-runtime/src/analytics/utils.ts
@@ -44,6 +44,10 @@ export const reportPageview = () => {
  * @public
  */
 export const reportInteraction = (interactionName: string, properties?: Record<string, unknown>) => {
+  // get static reporting context and append it to properties
+  if (config.reportingStaticContext && config.reportingStaticContext instanceof Object) {
+    properties = { ...properties, ...config.reportingStaticContext };
+  }
   getEchoSrv().addEvent<InteractionEchoEvent>({
     type: EchoEventType.Interaction,
     payload: {
diff --git a/packages/grafana-runtime/src/config.ts b/packages/grafana-runtime/src/config.ts
index 82fb397c7ab..8d615b27d1a 100644
--- a/packages/grafana-runtime/src/config.ts
+++ b/packages/grafana-runtime/src/config.ts
@@ -177,6 +177,7 @@ export class GrafanaBootConfig implements GrafanaConfig {
   rootFolderUID: string | undefined;
   localFileSystemAvailable: boolean | undefined;
   cloudMigrationIsTarget: boolean | undefined;
+  reportingStaticContext?: Record<string, string>;
 
   /**
    * Language used in Grafana's UI. This is after the user's preference (or deteceted locale) is resolved to one of
diff --git a/pkg/api/dtos/frontend_settings.go b/pkg/api/dtos/frontend_settings.go
index 2475d0b8892..a58b0ca00b1 100644
--- a/pkg/api/dtos/frontend_settings.go
+++ b/pkg/api/dtos/frontend_settings.go
@@ -231,6 +231,7 @@ type FrontendSettingsDTO struct {
 	SupportBundlesEnabled            bool                           `json:"supportBundlesEnabled"`
 	SnapshotEnabled                  bool                           `json:"snapshotEnabled"`
 	SecureSocksDSProxyEnabled        bool                           `json:"secureSocksDSProxyEnabled"`
+	ReportingStaticContext           map[string]string              `json:"reportingStaticContext"`
 
 	Azure FrontendSettingsAzureDTO `json:"azure"`
 
diff --git a/pkg/api/frontendsettings.go b/pkg/api/frontendsettings.go
index 0148bc450a3..abb5a3783da 100644
--- a/pkg/api/frontendsettings.go
+++ b/pkg/api/frontendsettings.go
@@ -226,6 +226,7 @@ func (hs *HTTPServer) getFrontendSettings(c *contextmodel.ReqContext) (*dtos.Fro
 		SharedWithMeFolderUID:               folder.SharedWithMeFolderUID,
 		RootFolderUID:                       accesscontrol.GeneralFolderUID,
 		LocalFileSystemAvailable:            hs.Cfg.LocalFileSystemAvailable,
+		ReportingStaticContext:              hs.Cfg.ReportingStaticContext,
 
 		BuildInfo: dtos.FrontendSettingsBuildInfoDTO{
 			HideVersion:   hideVersion,
diff --git a/pkg/setting/setting.go b/pkg/setting/setting.go
index 336a27b7e28..aa37813cc6e 100644
--- a/pkg/setting/setting.go
+++ b/pkg/setting/setting.go
@@ -366,6 +366,7 @@ type Cfg struct {
 	ApplicationInsightsConnectionString string
 	ApplicationInsightsEndpointUrl      string
 	FeedbackLinksEnabled                bool
+	ReportingStaticContext              map[string]string
 
 	// Frontend analytics
 	GoogleAnalyticsID                   string
@@ -1156,6 +1157,15 @@ func (cfg *Cfg) parseINIFile(iniFile *ini.File) error {
 	cfg.ApplicationInsightsEndpointUrl = analytics.Key("application_insights_endpoint_url").String()
 	cfg.FeedbackLinksEnabled = analytics.Key("feedback_links_enabled").MustBool(true)
 
+	// parse reporting static context string of key=value, key=value pairs into an object
+	cfg.ReportingStaticContext = make(map[string]string)
+	for _, pair := range strings.Split(analytics.Key("reporting_static_context").String(), ",") {
+		kv := strings.Split(pair, "=")
+		if len(kv) == 2 {
+			cfg.ReportingStaticContext[strings.TrimSpace("_static_context_"+kv[0])] = strings.TrimSpace(kv[1])
+		}
+	}
+
 	if err := cfg.readAlertingSettings(iniFile); err != nil {
 		return err
 	}